Web Marketing Grows, but How Much?

A look behind the numbers

"More than one-half of the average marketer's budget is now spent online," according to a press release from lead generation company Clash-Media. The firm conducted its "Online Lead Generation (B2C) Report 2008" in May with E-consultancy.

But the press release may be a misreading of the report.

According to respondents, a greater proportion of lead generation budgets is being spent online (on average, 53%) than offline (44%).

The survey's methodology seems to confirm the point.

Without question, online ad spending in the US is rising quickly. eMarketer predicts double-digit growth will continue for the next several years.

Another fact and figure:

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