In marketing, you want to know what works and what doesn't so that you can do more of the first and less of the second. By keeping track of the responses that you get to a marketing campaign and understanding what prompted those responses, you can identify which tactics succeeded and which did not. Tracking helps you achieve a high return on your marketing investment. What do you want to do?
Determine what you need to track
Set up the tracking mechanism
Track the responses to your campaign
Evaluate the campaign
Prepare for the next marketing campaign
We will discuss about each of it in my next article. So stay tune with us.
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